Progress Marketing
Google Ads Australia
Want to keep your business thriving and attract probable clients? Progress Marketing is a digital marketing agency offering services for Google Ads management in Australia. Our focus is to grow your business with expert-led Google ads services.
Google ads attract more leads and will increase visibility for your business in maps and Google Search. More people will find out about your site and give you a step up to increase conversions.
Google Ads Australia Management
Once you make your website live, your goal is to increase traffic. You can only have a chance to convert people into clients if you have convinced them to click on your link instead of your competitors.
How do you get this done? You have to appear on Google’s top search results. If you want to focus on clients within Australia, you need to run Google Local Services ads.
Here at Progress Marketing, we will leverage our expertise in the industry to provide hassle-free ads management services. With our services, you can be assured that your website will show up when potential clients search for products or services that you offer.
The idea is simple yet effective for pushing you on top of the competition’s ladder.
- Connect with your target market
- Make your site visible to anyone who will likely buy or get your services
- Utilize Google Guarantee to build trust
- Pay exclusively for the leads interested in what you’ve got
1. Plans and Pricing: Google Ads Australia Management
Take a look at the services we provide when you avail of our Google ad management plans:
Geographic Targeting
Our technical expertise will help you reach customers that are most likely get interested in your offer. Through this, you can quickly connect in the highly profitable areas within your locality. Geographic targeting is suited for those who conduct business within their locality. While you may want to venture out of your target area, it helps to focus on the most valuable customers who would potentially buy or get your services. Besides reaching the ideal customers near you, geographical targeting can also help you maximize your budget allocation for your business ads.
2. Custom Reporting
You can track where your money goes with our monthly reporting feature, which is included in the basic plan. We will customize your report to help you know how your Google Ads campaign is doing.
We also offer automatic cloud updates sent monthly when you sign up for our market leader or aggressive plans. Aside from the custom ad report, we will also provide an outline of how your ads could be more effective in driving quality leads and implement them with your approval.
Dedicated Expert on Local Marketing
Want to see exceptional results within a short time? Progress Marketing has years of experience in the Google Ads field that has enabled us to meet the specific needs of our clients. We ensure this by providing a dedicated local marketing expert to manage the search campaigns of our clients. When you hire our services, we will provide you with an expert in local marketing who will help drive success in your ad campaigns. Our experts are very efficient when it comes to ensuring conversions, leads, and, most importantly, revenue for your local venture.
Review Solicitation
We use the Google Local Services platform to solicit reviews. Having reviews from people who have availed of your services will drive more clients your way. Like word-of-mouth advertising, reviews will make you appear legit. Through our review solicitation, it will be easier to gain clients' trust when they have proof of how you did in the projects you've handled.
Budget Management
Having A Budget in mind for your Google Ads is very crucial for any business. We will assign a paid ad specialist who will find the best solutions and work within your budget. Our goal is to maximize your ad spending and obtain what you are aiming for. Rest assured that we will not stop until you get an ROI higher than what you initially set for your business. We will do all these while keeping your budget in mind to ensure that we won't exceed or overspend.
Voice Search Optimization
Times are changing, and you must keep up to ensure your business stays afloat despite the water getting deeper. Voice search optimization comes in handy to help boost your website traffic, conversions, and revenue. It is therefore not surprising that it comprises more than half of the online searches. Progress Management will optimize your ad content for voice search to help you attain your goals. Are you ready to get relevant traffic with voice search optimization? Contact us now to get started.
Google Local Services Ads - How Do They Work?
The main purpose of Google Ads is to boost your lead generation. Local service ads (LSAs) are for service-based businesses and work as pay-per-lead advertisements. By signing up, your ads will show on top of Google’s search results.
You don’t pay each time someone clicks on your ad. Instead, you will only pay when someone who clicked on the ad contacts you. This is unlike the traditional way of running an ad where you would be required to pay each time a client clicks on your ad.
Probable clients no longer have to search for hours to find a trustworthy provider. They will see a list of related businesses carrying the Google Guarantee badge. This guarantees that you are a reliable service provider.
This setup is cost-efficient. It saves clients time from searching for reliable business. It saves you money from paying ad clicks that did not produce a transaction.
As much as this is better than pay-per-click (PPC) ads, it doesn’t mean that you’d drop them from your advertising plans. Google Local Services ads aren’t available in all areas or industries.
Currently, the service is restricted to businesses in big and popular metro cities, including New York, Los Angeles, and Philadelphia. And the industries accepted include garage repair, house cleaners, carpet cleaners, HVAC companies, electricians, plumbers, locksmiths, and similar services.
To check if Google Local Services ads cover your area, you can try searching to see if the results will be visible where you are. If not, you may need to wait a bit and stick with the PPC ads in the meantime. However, the service is expected to expand through the years as the demand increases.
What are Local Service Ads?
They are the ads that come at the top of local search results. The ads contain your business name and rating, contact information, and the badge of Google guarantee.
The Google Guarantee Badge
Your application for the Google Guarantee comes automatically upon signing up for Local Services ads. It speaks strongly of your reputation as a service provider. It makes it easier for people to choose you.
Well, to get a badge, you must earn it. Google will perform a background check on your business and verify your insurance and license details. This helps Google to verify that you are operating a legal business and that you can provide your clients insurance if something uneventful happens during the service.
Generally, passing Google’s background check is easy as long as your legal documents are complete and up-to-date.
What is your guarantee that you will get the trust of clients easier with a badge of Google Guarantee?
In cases where clients weren’t satisfied with the delivered service, Google will give them refunds amounting to how much they have paid for the bookings done through their ads. Google can utilize the job invoice to get this done, which is capped at $2000.
To have their complaints considered by Google, clients must file their claims within 20 days after the job has been completed. The coverage is per project and only pertains to the quality of the service rendered. It does not include cancellations, provider responsiveness, price dissatisfaction, property damage, and future projects.
However, you don’t have to worry about the claims. As long as you give your best to every project and provide quality service all the time, you must not lose sleep over the matter.
The badge is proof you are trustworthy. On the customer’s side, it is a guarantee that if anything goes wrong, Google will help them settle the problem.
How Does Google Ads Management Work?
ROI Analysis and Conversion Tracking
We will monitor which keywords are working best to bring in more leads and sales. This way, you will know which phrases to target and which ones not to target.
AD Testing
We will use different testing methods to test multiple Google ads. This will help you determine which ads will lead to the highest conversion rates.
Paid Campaign Analysis
If you already have a Google Ads account, it helps to know which parts do well and which ones do not. With our Google Ads services, we will do a paid campaign analysis to ensure that everything aligns well with your goals.
Google Local Services Ads – Guidelines and Application Process
Do you want to maximize your revenue with Google Local Services ads? Rest assured that Progress Marketing will guide you from start to stardom. Here is the application process.
Ensure Your Eligibility
The first step is to ensure that you are eligible for the Google local services ads. This is done on the sign-up page of Google's Local Services. Once your eligibility is verified, we will guide you through the next steps.
Set Up Your Business Profile
Once you have verified that you are eligible, the next step is to set up your business profile. Generally, your business profile will determine the type of jobs that match your Local Services. Be honest and concise with the services you offer, including the job types, service areas, business hours, and weekly budget. Google will use the information to match the searches in the area that corresponds to your listed services. It is highly recommended not to add services that you don’t offer just to sound better than your competitor. While you will still pay for the leads that are contacted through the ads, it may be difficult to maintain these leads since you don't cater to what they are after.
3. Input your Insurance and License Details
Even if the service is available in your industry and area, your business needs to be legitimate for Google to allow you to avail of the service. Before applying, complete your paperwork and make sure everything is updated. You also have to upload your company’s insurance and license information.
Your insurance must be updated. Google will also ask for details about your general liability insurance. Once you have complied, Google will approve the application and give you the guarantee.
4. Allocate a Budget
Always allocate a budget for Google ads before you avail of the service. A good idea is to set a monthly budget that is not only realistic but also easy to adjust depending on the results.
To help you set a Google ads budget, determine how many customers you want to get in a month. This is because the service requires payment at each message or call by a probable client coursed through the ad.
5. Follow Up on the Leads you Get
Your goal for joining the service is to get quality leads. You have to be prepared for what to do to turn leads into successful transactions after they start coming in.
Here are your options on what to do with the leads:
- Call. If they gave you their phone number, follow up by calling them.
- Reply. Send them a message in ways they have reached out to you, whether through text or email.
- Decline. You can decline the leads if something comes up and you can’t accommodate the job. In this case, you need to state your reason, which Google will relay to the client. You have the option to recover requests if anything changes.
Working with Progress Marketing!
Google ads can help grow your business by boosting your leads and sales. Progress Marketing team will work with you to come up with a well-structured Google ads plan that will effectively achieve your business goals.
